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Law Firms & Consulting
Clients check you out online before they call – especially when it comes to matters that require trust: legal disputes, taxes, business succession, wealth, estate planning. Within a few seconds, your website has to convey what you stand for, what your focus areas are and why people can entrust their case to you. Loud, salesy advertising would be out of place here – and for many professions it is only permitted to a limited extent under professional conduct rules anyway. We write copy that gets both right: impact and restraint.
The art lies in demonstrating expertise without advertising: a clear presentation of your practice areas, understandable answers to typical questions, profiles that show people instead of platitudes. This includes discreet contact channels – someone looking for a law firm, tax advisor or notary often does not want to pick up the phone right away, but prefers to make a written inquiry first, at their own pace. A well-built contact form with secure transmission noticeably lowers that hurdle – and pre-sorts inquiries so you can assess more quickly whether an engagement is a good fit for you. Findability counts as well: those who get found for their field of expertise win new engagements without having to do cold acquisition.
Relevant services
- Design & Structure – a professional, trustworthy presence that clearly organizes your focus areas
- Content Creation – precise copy that proves expertise instead of merely claiming it
- Search Engine Optimization (SEO) – get found for your fields of expertise, not just for your name
- Accessibility & BFSG – accessible to all clients and on the safe side legally
For law firms and consulting businesses, we have industry-specific design templates and sample projects on hand. On request, we will gladly show you suitable examples from your profession.
In a free initial consultation, we will confidentially assess how your web presence comes across today and which improvements will pay off for your firm or consultancy. Discretion goes without saying.